PREORDER Hidden Multipliers

Hidden Multipliers are levers where small, targeted changes drive large gains in revenue, profit, and joy in running your business.

Based on decades of experience building and advising companies ranging from collapse to multi-billion-dollar successes, it shows you how to recognize these mechanistic patterns in your own company, and exploit them using the budget and team you already have.

It blends rigorous analysis with practical tactics and real-world stories, showing why counterintuitive moves (raising prices, refusing certain customers, running fewer A/B tests) can create success.