Audiobook Supplemental Materials
These are the materials that are referenced from the Audiobook when words alone don't suffice, as well as chapters that are part of the book but don't make sense to read aloud.
- From Chapter 1: The Profit Whale Curve diagram: See this YouTube video for the diagram, as well as an explanation of both how it works and how to build one yourself.
- From Chapter 1: More examples of the Profit Whale across industries and business models.
- From Chapter 9: The A/B testing equations. See this webpage.
- From Chapter 9: The A/B testing YouTube video.
- Appendix: Calculating your Profit Whale
- Appendix: Write-Storming Workshop
- Endnotes & Citations